As a former VP of marketing and business development, I’d been on the other side of the table - spending a lot of money on PR and getting very little return on investment for a variety of reasons - the agency’s team lacked strategic vision, didn’t understand the business goals or who our audience was, a junior team was running my account even though I’d been pitched by, and promised, a senior team. I knew in my gut PR could be done so much better and in a much more strategic way. They laughed and said, “Great, now’s your chance to fix it.” Gauntlet thrown. I made a face akin to drinking spoiled milk and proceeded to tell them everything I thought was broken with PR. It was there I met two entrepreneurs from eBuddy, a small Dutch web and mobile messaging startup who asked me if I could help them with their public relations efforts. I packed up my life in San Francisco and headed to Amsterdam, where I set myself up as a freelance marketing and business development consultant. Stephen Skelton MW (Master of Wine), one of the UK’s leading viticulture consultants and wine writers, has worked closely with the Domaine Evremond team in the capacity of viticulture advisor in securing this ideal plot for vineyard development.Ten years ago I left a challenging well paid job to venture overseas and follow my heart. The 40 hectares to be planted are eighty metres above sea level, have chalk soil and south-facing slopes creating an ideal terroir (soil, microclimate and topography) to plant and grow high quality Chardonnay, Pinot Noir and Pinot Meunier grapes. The land, a former apple farm, is near Chilham in Kent, close to Canterbury and Faversham. A passionate historian, Pierre-Emmanuel named this new company in his memory. A poet, epicurean and literary critic, he was buried in Poet’s Corner in Westminster Abbey. Our family has strong connections to Kent through my father, Jean Taittinger, who twinned Canterbury with Reims over 45 years ago when he was Mayor of Reims (1959 – 1977) so I am looking forward to being able to strengthen these links with Kent and with Great Britain as we embark on this venture.” Pierre-Emmanuel Taittingerĭomaine Evremond is very much a ‘friends and family’ venture between Champagne Taittinger, Hatch Mansfield Ltd and friends, reflecting the independent, family-focused philosophies of both companies.ĭomaine Evremond takes its name from Charles de Saint-Evremond (1614-1703), a Frenchman and the first true ambassador for Champagne, who fuelled its popularity in England during the late sixteen hundreds at the court of Charles II. We hope to replicate this success in the UK, working alongside our UK agent, and good friends, Hatch Mansfield. Our family has already had considerable success planting sparkling wine vineyards in the USA in 1987 when we launched Domaine Carneros by Taittinger, our venture with the Kopf family of Kobrand Wine & Spirits. Our aim is to make something of real excellence in the UK’s increasingly temperate climate, and not to compare it with Champagne or any other sparkling wine. We believe we can produce a high quality sparkling wine in England drawing upon on our 80 years of winemaking expertise. We are very excited that this dream is now becoming a reality. We have dreamt for a number of years of working with our dear friends in the UK to create a special Franco/British project, built on the values of friendship and also to create something special to show our appreciation of the UK support for Champagne – it is Champagne Taittinger’s number one export market.
0 kommentar(er)
